采访Olivier de Treglode先生，北京&上海LPS创建者兼主办方，即中国顶级房展会——LPS国际高端房产盛会(www.lps-china.com)的组织者。纵观LPS，历届房产盛会皆邀请到来自于超过30个不同国度的80多位参展商，并且5000多名VIP重要人士也隆重受邀参与展会。
第六届上海国际高端房产盛会将于12月6日到8日，在上海锦沧文化大酒店连续举办三天。此次盛会的亮点将会是什么呢？
我们的团队正致力于令2013的LPS上海展会为嘉宾呈现一幅真正引人入胜的房产集群。于我们而言，最重要的事情就是能够展现卓绝多姿的房产精品盛宴。
无论是热带别墅还是滑雪度假村，现代豪华寓所或历史悠远的城堡，富有强烈对比性的房产项目，LPS为与会嘉宾带来对一无二的房展体验。
通过这些具有强大对比性和类型多样的房产类型， 我们希望给我们中国的VIP提供追逐梦想的灵感与启迪。当然， 这个“多样化”来源于不同的房产地区，我们竭尽全力带来更多不同的国家和城市。今年的上海LPS展会我们将拥有逾30个国家的参展商进驻参展。
于北京国际高端房产盛会而言，另外一个重要的方面，即是着力引入高品质的公司和品牌，确保我们的与会嘉宾能够放心选购心仪房产， 对此，我们要对我们这些极具名望的参展商表示诚挚的感谢。我们引以为荣的参展商包括Sotheby’s International Realty, Keller Williams, Re/Max, Coldwell Banker, Re/Max，也包括一些在房地产界倍受推崇尊贵的精品房产公司。
众人皆知LPS是高端房产展，但刨根究底，您又是如何定义“高端房产”的呢？
就如一千个人眼里有一千个哈姆雷特一般，对于高端房产的定义，形形色色的人因各自生活形态、地段、建筑、价值的期待不同也观点各异。
在LPS, 我们尝试着用一种开放的途径来通达高端房产，与此同时，我们也小心翼翼—----只展出真正高端的房产项目。
对我们来说，高端房产即是完美融合各种优质因素的项目：地段优势、生活方式、高质建筑以及可使客户产生家的渴求的情感因素。
我认为，高端房产最重要的就是要拥有独一无二的特性和毫无瑕疵地达到主人的期待。
许多参展商从一而终地选择LPS北京国际高端房产盛会。是什么原因使他们如此宾至如归？
大家都知道中国具有非常庞大的市场潜力，然而这个市场不易进入、也不易开发。之前在我们展会参展过的公司都可见证LPS是与中国豪华房产买家高效交流的最佳平台。北京国际高端房产盛会不仅在展会期间与参展商携手共进，而且在展前展后也为其搜寻尽可能多的机会与投资者进行建立关系。我相信参展商在LPS展会上所获得的实质成果是使他们一次又一次选择参与我们北京国际高端房产盛会的关键原因！
像中、美、澳、加等大国已成为北京国际高端房产盛会的“常客”，自那刻起，越来越多的国家比肩接踵参加贵展会。那您可以解释下LPS参展商数量的骤升是怎么回事么？
向美国、澳大利亚这样的国家一直是中国住宅买家的心仪目的地。随着中国市场的成熟，中国买家越来越重视海外投资，对住宅的期望也呈现了多样化。许多国家都在争取着吸引中国购买者，因此，西班牙、塞浦路斯、葡萄牙、泰国、法国等国家在我们去年的展会上显得倍加“受宠”。依旧，我们诚邀新国家参加我们的展会，例如缅甸、芬兰、拉脱维亚、黑山共和国，我们将隆重欢迎这些国家首次来体验我们北京国际高端房产盛会的下一次盛宴。随着信息时代的发展，越来越多的国家、地区和城市拥有吸引中国投资者的魅力和实力，自然地，将来会有更多国家在LPS展会上绽放奇光异彩。
如今，世界上诸多国家都有举办房产展，在中国越来越多的大城市也在相继举办房产展，是什么令LPS在房产展会中鹤立鸡群的呢？
LPS锁定的目标市场与其他房产展会的是截然不同的，并且我们的概念也完全有别于他。我们着眼于利基市场，全情聚焦于豪宅和中国高净资产和超高净资产的房产投资者。
为满足我们目标群体的具体需求和核心市场的特殊性，我们已开始实施超脱于平常房产展的全新概念。 我们为各种豪宅的展示创建了独特的环境及氛围，令其在聚光灯下倍加灼灼其华。
为达到如此无与伦比的效果，我们不放弃任何一个细节。从精选豪华地段（至始至终位于城市中心， 为我们的VIP们提供便利）到设计LPS展会邀请函，到发行精美展会杂志，再到肯定我们的展台为最佳质量，我们确保LPS的方方面面都能最高标准地反映我们的概念？
LPS展会是仅对受邀嘉宾开放的奢华房产展会，同时展会期间也举办多场高端活动，例如LPS鸡尾酒会、VIP买家开幕接待仪式、高端房产论坛以及更多独家活动。
您是如何诠释LPS的概念的呢？
我们发现中国买家对国际豪宅的偏好日趋上升的同时，也发现了他们缺少一个直接与来自世界各地的豪宅专家直接交流的真实平台。通过频繁与中国五湖四海的VIP们沟通和交换意见，我们意识到了他们对于信息和灵感的迫切需求。为此，我们决定了创建LPS作为这个平台，方便中国买家与这些全球汇聚而来的声名显赫的开发商及专业经纪人的探讨，品鉴世界级稀有可供出售的房产并且在观房时触发灵感。
LPS下一步有什么样的发展计划呢？
除了LPS 北京及上海国际高端房产盛会，我们也计划于2014年在深圳举办首次LPS。每年举办三届展会，分别在中国的一些主要城市，即在北部——北京、东部——上海和南部——深圳进行。在不远的将来我们也将拓展到中国西部的成都。
我们对中国的市场深信不疑，因此，我们打算将来打进更多重要的中国市场。同时，我们对于杭州、厦门、天津、温州也饶有兴趣。
INTERVIEW WITH MR. OLIVIER DE TREGLODE, ORGANISER OF LPS SHANGHAI & LPS BEIJING LUXURY PROPERTY SHOWS
INTERVIEW with Mr. Olivier de Treglode, the founder and organizer of LPS Beijing & LPS Shanghai, China’s leading luxury property shows (www.lps-china.com). Over 80 exhibitors from more than 30 countries, as well as 5,000 VIPs, have attended each of the recent editions of the two shows.
The 6th consecutive edition of LPS will be held in Shanghai this coming December 6-8 at the JC Mandarin Shanghai. What will be the highlights of this coming edition?
Our team is working hard to make sure that LPS Shanghai 2013 will present a truly spectacular panel of luxury homes. The most important goal for us is to able to present a selection that is diverse, prestigious, and truly international.
Diversity is achieved by bringing a large range of widely contrasting property types: tropical villas, ski resorts, modern luxury condominiums, historical chateaux, chic apartments in the world’s busiest capitals, secluded private islands. We feel that bringing such contrasts and variety to the show gives our Chinese VIPs with more inspiration and ideas on where to find the property of their dreams. And of course, diversity also comes in the form of diverse locations. We work hard to have properties from as many countries and cities as possible, and we will have over 30 countries represented at this year’s LPS Shanghai.
Another key aspect for us is to focus on bringing high-quality companies and brands that have a well-established reputation for excellence. This ensures that the properties showcased are of the highest standards, and that the purchasing process will be safe for our VIPs. That’s why we’re delighted to welcome important names such as Sotheby’s International Realty, Keller Williams, Re/Max, Coldwell Banker, Re/Max, and also some less famous but prestigious boutique companies who are leaders in their respective markets.
LPS is a “luxury property show”. But how do you define what is and what is not a luxury property?
The definition of a luxury property might indeed vary from one person to another, according to their different expectations in terms in lifestyle, location, architecture and price.
At LPS, we try to keep an open approach to how we define luxury property, but at the same time we do make sure that only premium high-end homes are being showcased.
To us, a luxury property generally has a distinct combination of desirable qualities: a favourable location, a lifestyle that it offers its inhabitants, unique architecture, and also the emotional factor that can create a very special link between the buyer and his home.
I think the most important thing about a luxury property is its uniqueness and its ability to meet the expectations of its owner.
Many LPS exhibitors are return exhibitors who have participated in several shows. What keeps them coming back?
While everyone knows that the China market has huge potential, it’s not an easy market to enter and develop. Companies who exhibited at our previous events know that LPS is the best platform to efficiently interact with Chinese luxury home buyers. We are working hand in hand with our exhibitors not only during the Show, but also before and after the show, to maximize the opportunities for them to network with investors. I believe that the privileged relations that we have with our exhibitors, together with the concrete results and sales resulting from our Shows, are the key reasons why exhibitors come back and exhibit again at LPS.
Countries such as China, USA, Australia or Canada have always been among the most represented countries at LPS, and since then, many more countries have joined the Show. How do you explain this increasing number of countries represented at LPS?
Countries such as USA or Australia have always been favorite destinations for Chinese home buyers. As the China market is becoming more mature, the expectations from Chinese buyers are also becoming more diverse, as buyers are increasingly more aware of the advantages of investing in other countries. Many countries now have a card to play in attracting Chinese buyers and that’s why countries such as Spain, Cyprus, Portugal, Thailand or France have been more and more popular over the last years at our Shows. We are still welcoming new countries at every edition of LPS, the recent ones including Burma, Finland, Latvia or Montenegro. As information is becoming more and more available, more countries, regions and cities will be able to attract buyers and investors from China, and naturally, even more countries will be exhibiting at LPS in the future.
There are many property shows held all over the world, and more and more property shows are being held in China. What makes LPS different than other real estate exhibitions?
LPS is targeting a different market than other property shows and has a totally different concept. Our market is a niche market, entirely focused on luxury homes and targeting only Chinese HNWI and UHNWI property buyers and investors.
To answer the specific needs of our target audience and the specificities of our core market, we have implemented a whole concept which goes beyond being just a property show. We have created a unique environment and atmosphere that highlights the unique beauty of a luxury home and rich lifestyle associated with owning one.
To create such an exclusive environment we need to pay attention to every detail. From choosing a luxury venue (always located in the heart of the city to provide easy access for our VIPs) to designing high-end show invitations, publishing our glossy show magazine to ensuring our exhibition booths are of the highest quality, every aspect of LPS needs to be of the highest standard in order to conform to our show concept.
Our show is invitation-only and several high-end events are held throughout the 3-day show. These include our LPS Gala cocktail and our VIP Buyers reception, as well as many other exclusive events.
This show allows luxury home buyers to interact with prestigious real estate brokers in a chic yet comfortable atmosphere, and this has a great impact on the success of our events.
How did you come up with the concept of LPS?
We noticed that Chinese buyers have a growing appetite for international luxury properties and at the same time, that there is an absence of a real platform for them to directly interact with luxury homes specialists from all over the world. In talking and sharing ideas with VIPs from all over China, we realized that they needed both information and inspiration. That’s why we decided to create LPS as a platform not only to allow them to network with prestigious developers and brokers from all over the world, but also to allow them to find inspiration by browsing spectacular luxury properties, some of the world’s most outstanding estates available for sale.
What are the next steps in the future development of LPS?
In addition to LPS Shanghai and LPS Beijing, we will launch in 2014 the first edition of LPS Shenzhen. Having three shows every year in Shanghai, Beijing and Shenzhen will allow us to cover the key cities in Northern, Eastern and Southern China. The next step for us will then be to cover Western China, and we have our sights on a LPS Chengdu in the future.
We are very confident in the Chinese market, and therefore we aim to bring the show to more and more locations. Cities such as Hangzhou, Xiamen, Tianjin and Wenzhou are all interesting to us as potential show sites for the near future.
